Title: Head of Growth

Location: New York City (Downtown Manhattan office SoHo min 3 days per week)

About Veracity:

Veracity is a fast-growing metabolic health platform offering clinically-backed and drug-free solutions, transforming the way people manage weight and energy. Veracity is modernizing the global weight management market by addressing root causes and not just treating symptoms. Our science-backed, drug-free solutions are designed for the large and growing market seeking safe, sustainable alternatives to GLP-1 medications.

With 32x growth in the past 18 months and backing from top-tier investors like Maveron, Melitas, Meridian Street, L Catterton, and Silas Ventures, Veracity is positioned to become the leading brand in a $250B+ global weight management market.

Our founder, Allie Egan — former CEO of Cynthia Rowley and a certified health coach — started Veracity after overcoming infertility and reversing her autoimmune disease, Hashimoto’s, only after taking her health into her own hands through a science-backed holistic approach to her metabolic health. Her mission is now our mission: to empower millions to take control of their metabolic health and feel like themselves again.

About the Role:

This is a unique opportunity to lead growth at one of the most exciting consumer health startups in the market. We’re looking for a data-obsessed, content-savvy Head of Growth who thrives on turning performance data into scale. You’ll own a multi-million dollar budget, drive a high-performance testing engine across channels, and build the next $100M+ consumer health

Who You Are:

• Growth Hacker: You have a fast, iterative mindset and love running structured experiments to unlock performance breakthroughs.
• Creative Strategist: You have a sharp eye for content — with a strong POV on what creative will stop the scroll and drive conversions.
• Data Wiz: You’re fluent in analytics, dashboards, and marketing automation tools — and know how to turn data into action.
• Client-Obsessed: You instinctively dig deep into customer behavior and insights to build strategies that solve real problems and drive real growth.
• Quant Education: Degree in a quantitative field (e.g., economics, engineering, statistics) preferred

What You Bring:

• Experience: 8–12 years in growth/performance marketing, with deep channel expertise and team leadership experience
• Proven Scale: Proven success in scaling a DTC brand — ideally from <$20M to $100M+
• Deep Meta Expertise: Mastery of Meta and video-first acquisition; you're fluent in CAC, LTV, and cohort analysis
• Other Channel Experience: You have hands-on experience launching and scaling multiple growth channels beyond Meta — including TikTok, SEO, SEM, influencer, podcast, affiliate, and more.

What You’ll Own:

Growth Strategy & Execution

• Own the strategy and execution across paid and organic channels to profitably scale customer acquisition and LTV
• Drive rapid experimentation with a relentless focus on CAC, LTV, and payback periods
• Build a best-in-class growth engine leveraging insights from customer data, platform performance, and market signals

Paid & Content-Driven Acquisition

• Be the expert in performance growth — especially on Meta — and lead video-first creative testing in partnership with our creative and agency teams
• Scale campaigns that convert and resonate with our evolving customer segments
• Run aggressive A/B testing loops to refine messaging, targeting, and offers

New Channel Growth

• Lead expansion into TikTok, influencer, podcast, SEO, SEM, affiliate, and offline (e.g., TV)
• Understand what it takes to validate new channels and how to scale them once proven
• Own funnel strategy and work cross-functionally to optimize every step from click to retention

Cross-Functional Collaboration

• Collaborate closely with marketing, creative, and product teams to build integrated demand generation strategies
• Write smart, brand-aligned briefs that turn performance insights into high-impact creative
• Manage external agency partners with excellence and accountability

Reporting, Analysis & Automation

• Build and maintain dashboards that provide visibility and clarity across the org
• Share insights with leadership to guide roadmap, budgets, and resource planning
• Implement tools and automations to drive efficiency and speed

What We Offer:

• Competitive salary and meaningful equity in a fast-growing business
• Flexible hybrid work environment
• Generous PTO and wellness perks/stipend
• Health insurance and 401k
• Complimentary and discounted products
• The opportunity to be part of a growing, dynamic brand that values collaboration, innovation, and the impact of every team member

Equal Opportunity Employer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.