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Ecommerce Marketing Manager



Marketing & Communications
Seattle, WA, USA
Posted on Tuesday, July 2, 2024

Job Description

Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help loving, responsible pet owners budget and care for their pets. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.

We are looking for an exceptional eCommerce expert to lead its online marketing efforts through Trupanion.com. As the Ecommerce Marketing Manager you will play a key role in developing and executing strategic ecommerce marketing initiatives to drive online sales and revenue growth.

Reporting to the Director, Digital & Direct Marketing you will be responsible for leading our ecommerce marketing efforts, optimizing user experiences, and implementing data-driven strategies to maximize conversion rates and customer acquisition. If you are a results-oriented marketer with a passion for ecommerce and a proven ability to drive business results, we want you on our team!

This position is open to candidates in the Seattle area. You will have a hybrid remote/in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.

What you will do:

  • Develop and lead ecommerce strategies and initiatives to grow new pet enrollments through Trupanion.com
  • Optimize user experiences and implement optimization strategies to maximize conversion rates and drive customer acquisition
  • Bring to life the Trupanion value proposition across the site to grow visit to enrollment KPIs and create a compelling brand experience
  • Develop and execute SEO strategies to grow organic traffic and enrollments
  • Work closely with Marketing Managers to ensure seamless and optimized onsite experience for paid and partner channel leads
  • Work closely with Marketing Managers to drive trial membership activations and conversion
  • Partner with the Ecommerce Product Owner to create a development roadmap aligned to ecommerce goals and work hand-in-hand on prioritized development initiatives
  • Partner with Contact Centre leads to find the perfect balance across web, chat and phone to achieve enrollment and conversion goals
  • Work close with the Ecommerce Analyst to report and analyze ecommerce performance metrics/user feedback, identify trends, and make data-driven decisions to improve the online shopping experience
  • Stay abreast of e-commerce trends, digital technology advancements, and competitor activities to maintain a competitive edge.
  • Lead and develop the Ecommerce team fostering a culture of continuous improvement and innovation.

Experience you have:

  • A strong commercial background with proven track record in delivering online sales results
  • 5+ years of proven experience in creating best in class journeys through consumer facing websites
  • Experience in digital customer acquisition ideally through digital subscription products
  • Expertise in using web analytics, A/B testing, site personalization and user journeys to identify, optimize and measure improvement opportunities
  • Strong understanding of and success in implementing SEO strategies
  • Expertise in making informed, data-driven decisions using web analytics/digital data with proficiency in web analytics tools (GA4, Contentsquare)
  • Strong understanding of web design principles and UX/UI best practices
  • Hands-on experience in managing and utilizing content management systems.
  • Strong leadership abilities and team management experience.
  • Excellent collaborator and ability to thrive in a fast-paced environment.
  • Experience in Financial Services or other federally regulated industries is an advantage


  • The pay range for this position is $110,000 - $130,000 on a full-time schedule.
  • Along with base salary, Trupanion employees may be eligible for monthly bonuses.
  • We want all employees to be invested in Trupanion’s success, so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.


Additional Information

Benefits and Perks:

  • Full medical, dental, and vision benefits at no cost to the employee
  • Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
  • Five-week sabbatical after five years of employment
  • Open, casual, pet-friendly, and fun office environment
  • Free medical health insurance for your pet (1 dog or cat)
  • Paid time off to volunteer at nonprofit organizations
  • Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.

For more information about Trupanion, visit https://trupanion.com/about

Learn more about how Trupanion has revolutionized our industry and the reimbursement model: https://www.youtube.com/watch?v=vdWZ4KHiPTQ

Trupanion is an equal-opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.

We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.