Maveron Portfolio Companies You'll Love To Work For...

Senior Ecommerce Web Analyst



Seattle, WA, USA
Posted on Thursday, April 25, 2024

Company Description

Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help loving, responsible pet owners budget and care for their pets. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.

Job Description

We are looking for an experienced Senior Ecommerce Web Analyst to join our Digital team. You will be responsible for analyzing our digital experiences and providing actionable insights to improve the user experience and drive new pet enrollments. Successful candidates will be able to work independently, have insatiable curiosity, and share our joint passions of data & pets.

This position is a hybrid role open to candidates in the Seattle area, working at least three days out of our casual and pet friendly Seattle office per week.

Key responsibilities include:

  • Develop, maintain, and automate analytical tools used by Trupanion to enable standardized and efficient data-driven decision-making.
  • Lead and manage the delivery of digital analytics reporting of trupanion.com to inform data-driven decision making
  • Plan, prioritize and lead analytics projects to deliver revenue-generating insights or increase operational efficiencies
  • Day-to-day owner of the analytics toolset Google Analytics (GA4), Google Tag Manager and Contentsquare
  • Collaborate with internal and external stakeholders to determine the root cause of data integrity issues and develop immediate plans for resolution in core reporting.
  • Lead analysis of the digital buying journey via advanced/standard reports and journey deep dives
  • Improve understanding of audiences and digital channels and their contribution to enrolment and conversion goals
  • Work with agency partners to implement tracking and measurement tools to assess, and report return on marketing investment and marketing campaign performance
  • Work closely with Business Intelligence teams and Marketing leaders to enable rich data reports to provide actionable insights on conversion optimization
  • Create SOPs and process documentation for reporting and analytics created
  • Be a storyteller. Communicate what the data is telling you and distill insights into actions


  • 5 years of web analytics experience with a successful track record of managing digital analytics tools in a B2C acquisition environment
  • In depth knowledge of web analysis best practices delivering dashboards, reporting and insights on the digital acquisition journey and user experience
  • Experience with data driven marketing projects and AB/multivariate testing analytics
  • Ability to interpret and present data in meaningful ways, providing actionable insights to stakeholders
  • Experience of reporting within a Marketing Automation system is an advantage


  • The pay range for this position is $90,000 - $100,000 on a full-time schedule.
  • Along with the base salary, Trupanion employees may be eligible for monthly bonuses
  • We want all employees to be invested in Trupanion’s success, so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.

Additional Information

Benefits and Perks:

  • Full medical, dental, and vision benefits at no cost to the employee
  • Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
  • Five-week sabbatical after five years of employment
  • Open, casual, pet-friendly, and fun office environment
  • Free medical health insurance for your pet (1 dog or cat)
  • Paid time off to volunteer at nonprofit organizations
  • Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.

For more information about Trupanion, visit https://trupanion.com/about

Learn more about how Trupanion has revolutionized our industry and the reimbursement model: https://www.youtube.com/watch?v=vdWZ4KHiPTQ

Trupanion is an equal-opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.

We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.