Maveron Portfolio Companies You'll Love To Work For...

Sr. Product Marketing Manager



Marketing & Communications, Product
United States · Remote
Posted on Thursday, June 6, 2024

Who We Are?

NovoEd’s collaborative learning platform empowers organizations to design and deliver experiential learning that accelerates business performance on a global scale. Since the company’s founding at Stanford’s social algorithm laboratory in 2012, global corporations, executive education providers, and training firms have relied on NovoEd to develop high-value capabilities through purposeful practice and application, coaching and mentorship, and group collaboration. NovoEd’s proven approach to learning connects diverse groups of learners, mentors, and leaders in a high-impact online environment, unlocking your organization’s collective knowledge and driving measurable outcomes.

Who Are You?

As Sr. Product Marketing Manager, you will work on creating compelling positioning and marketing content to support product launches and campaigns that will help customers do more with our platform. You will develop impactful marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions. We frequently transition from working on strategic plans or creative ideation to detailed execution.

You’ll work closely with the broader marketing team, product, and go-to-market teams to solve complex problems, define our positioning, and reinforce an incredible product narrative in the mind of our customers and target audience. You will work closely with company leadership on bringing NovoEd’s corporate narrative and vision to life to accelerate our mission. Most of all, you will lead the go to market process for new and existing products.

What Will You Do?

  • Develop a deep understanding of NovoEd’s capabilities for new and existing products and lead go-to-market efforts for them
  • Identify dynamic market trends, the competitive landscape, and changing customer needs to help accelerate our growth
  • Define customer personas, prioritize their biggest challenges, define segments, understand purchasing behaviors, and research competing offerings
  • Craft compelling enterprise messaging and positioning that excites and educates customers, and informs our unique product strategy
  • Collaborate with product, sales, and marketing teams to build impactful demos and sales enablement materials
  • Partner with product managers and developers to bring new features and products to market
  • Lead cross-functional operational readiness teams to price, position, and sell new products
  • Define and analyze the competitive landscape for new and existing products and partner with product managers to prioritize growth opportunities

What Skills Are Needed For This Role?

Experience & Skills

  • Bachelor’s degree
  • 7+ years of professional non-internship marketing experience
  • Experience marketing solution-oriented SaaS businesses into large enterprises at an account level
  • Experience in workforce education or marketing to Enterprise HR a plus
  • Comprehensive B2B marketing skill set that includes branding, thought leadership, demand generation, digital, account-based marketing, communications, product marketing, and events
  • Experience using data and metrics to drive improvements and show results
  • Experience driving direction and alignment with cross-functional teams
  • Experience building messaging and positioning for new product categories and domains

Preferred Qualifications

  • Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
  • Experience communicating results to senior leadership
  • Experience guiding creative input, development and execution from concept to completion

NovoEd provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Hiring Process

Step 1

Step 2

Step 3

After you apply, a recruiter may reach out to you for an introductory call.

If your background is a match for the role, you may phone interview with 1-2 people.

If you continue through the process, you will participate in virtual interviews with a total of 3-10 people, depending on the seniority of the role.

There is also a case study project that will be assigned as part of the final round of the interview.