Role Overview:

The Amazon Business Manager will be responsible for overseeing and optimizing Nécessaire’s Amazon marketplace strategy. This role will focus on accelerating brand growth, optimizing product listings, and driving sales through data-driven insights and innovative marketing strategies. The ideal candidate is highly analytical, passionate about eCommerce, and has a proven track record of scaling premium brands on Amazon.

Key Responsibilities:

1. Marketplace Strategy & Growth:

- Develop and execute a comprehensive Amazon growth strategy, focusing on sales acceleration and profitability.

- Identify and capitalize on emerging trends and market opportunities to drive brand visibility and market share.

- Collaborate with cross-functional teams, including Brand, Digital, Operations, and Finance, to align Amazon strategies with overall business goals.

2. Product Optimization & Content Management:

- Ensure all product listings are optimized for Amazon’s search algorithm, including best-in-class content, images, and SEO.

- Manage and optimize the product catalog, including new product launches, A+ content creation, and enhanced brand content.

- Monitor and resolve any issues related to product listings, account health, and customer feedback.

3. Performance Analysis & Reporting:

- Analyze sales performance and customer data to identify trends, insights, and areas for improvement.

- Provide regular reports on key performance indicators (KPIs), including sales, conversion rates, and return on ad spend (ROAS).

- Utilize Amazon analytics tools to track performance, optimize campaigns, and drive data-informed decision-making.

4. Advertising & Promotions:

- Manage Advertising strategy and execution in partnership with our Amazon Advertising Agency. This includes all search, DSP and video campaigns.

- Develop and execute promotional campaigns to drive traffic, increase conversion rates, and enhance customer loyalty.

- Monitor and adjust advertising budgets to maximize ROI and achieve sales targets.

5. Inventory & Supply Chain Management:

- Work closely with the Operations and Demand Planning teams to ensure accurate forecasting, inventory management, and in-stock levels.

- Monitor and manage Amazon FBA inventory, ensuring optimal stock levels to meet demand while minimizing excess inventory.

6. Customer Engagement & Feedback:

- Monitor and respond to customer reviews, feedback, and inquiries, leveraging insights to improve product offerings and customer experience.

- Implement strategies to increase positive reviews and ratings, building a strong brand reputation on Amazon.

Qualifications:

- 5+ years of experience in eCommerce, with a focus on Amazon management, preferably within the beauty or consumer goods industry.

- Proven track record of driving growth and profitability on Amazon, including expertise in Amazon Seller Central and Amazon Advertising.

- Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.

- Proficient in MS Excel and Amazon analytics tools (e.g., Helium 10, Jungle Scout).

- Excellent communication and project management skills, with the ability to manage multiple projects simultaneously.

- Passionate about the beauty industry, eCommerce, and staying ahead of market trends.