About Lucky

At Lucky, we’re building more than a beverage brand—we’re building a movement. A team of dreamers, rebels, and doers who believe that extraordinary things happen when the right people come together at the right time. We’re creating our own momentum, redefining what “energy” means, and proving that luck isn’t something you wait for—it’s something you build.

Every person on this team plays a critical role in shaping our future, and in a market as important as Texas, we’re looking for someone who’s ready to help write the next chapter of our story. If you want to be part of a brand that’s just getting started, growing fast, and creating its own moment of magic—this is it.

Role Overview

The Regional Senior Sales Manager- Texas is responsible for driving distribution, velocity, and brand execution across the Texas market. This leader will oversee a portfolio of key accounts, distributor relationships (if applicable), and field execution partners while building the commercial foundation for long-term growth.

This role requires someone who thrives in ambiguity, loves building from the ground up, and can think both strategically and tactically. You will be the face of the brand in the Texas market—developing relationships, unlocking opportunities, and ensuring flawless execution every day.

Key Responsibilities

Retail & Distribution Leadership

• Own the commercial strategy and performance for the Texas region across multiple channels (C-store, grocery, specialty retail, fitness, on-premise as applicable).

• Build and execute annual, quarterly, and monthly sales plans tied to distribution, velocity, promotions, and retail execution KPIs.

• Expand distribution by identifying white-space opportunities, securing new placements, and deepening existing partnerships.

• Manage and grow relationships with distributor partners (where applicable), ensuring they have the tools, programming, and support required to win.

Account Management

• Oversee regional and key account relationships; present brand story, data, and programming to drive incremental wins.

• Negotiate pricing, programming, and promotional plans aligned to company targets and ROI expectations.

• Partner with national account teams to ensure alignment on customer strategy and flawless local execution.

Field Execution & Team Leadership

• Lead and mentor field execution reps and third-party partners to deliver strong in-store execution.

• Conduct frequent market rides to ensure best-in-class merchandising, distribution, and activation.

• Coach the team on the “License to Hunt” mindset- owning territory, moving quickly, and delivering exceptional results.

Analytics & Reporting

• Monitor and analyze regional sales performance (volume, velocity, TDPs, share-of-shelf, promotional ROI).

• Report insights, risks, and opportunities weekly to the commercial leadership team.

• Use data to guide decision-making and adjust strategies in real time.

Cross-Functional Collaboration

• Partner with Marketing, Trade Marketing, Operations, and Finance to ensure aligned execution, accurate forecasts, efficient supply, and ROI-positive programming.

• Provide real-time market feedback on product performance, pricing, competition, and customer insights.

Qualifications

• 5+ years of sales experience in beverage, CPG, or alcohol industry; energy drink experience preferred.

• Strong track record of growing volume, distribution, and retail execution in a startup or high-growth environment.

• Experience managing distributors and/or key retail accounts in Texas.

• Exceptional relationship-building and communication skills.

• Highly data-driven with strong understanding of sales KPIs and syndicated data (IRI/Nielsen/Infor, etc.).

• Ability to work in the gray and thrive in a fast-changing, entrepreneurial environment.

• Willingness to travel extensively across the state.

Who You Are

• A builder who understands what it takes to scale a beverage brand in a competitive market.

• Resourceful, bold, and focused

• Comfortable balancing strategy with in-market hustle.

• A team-first leader who coaches, develops, and inspires.

• Someone who sees opportunity where others see obstacles.

• A competitor who wants to win and knows how to execute at a high level to make it happen.

What We Offer

• Competitive salary + bonus

• Equity potential (role/level dependent)

• Medical, dental, vision, PTO

• Opportunity to build something special from the ground up

• The chance to join a fast-growing brand with huge runway ahead