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Senior Growth Marketing Manager, Paid Media



Marketing & Communications, Sales & Business Development
New York, NY, USA
Posted on Saturday, June 29, 2024

About Us:

Landing is a cutting-edge tech real estate company revolutionizing the way people live. We provide flexible, fully furnished apartments for any length of stay, offering a seamless and hassle-free living experience. Our mission is to make renting as easy as clicking a button.

About the Team:

The Marketing organization is a fast paced organization that is responsible for Growth and

Marketing at Landing. You will be surrounded by a strong team that takes pride in winning and delivering innovative top-notch work that brings the industry forward. We set the bar high in the quality of deliverables and measure our work through results. Teamwork and cross functional collaboration is the foundation to having a high functioning Marketing organization.

We're looking for a dynamic and innovative Sr. Manager of Performance Paid Media to join our growing team. This person will be responsible for executing paid media campaigns supporting multiple business strategies across all stages of the customer journey. You will develop the channel strategies and keep abreast of new capabilities and tactics. You will also co-own business goals with stakeholders aligned to Landing’s business units, for both B2C and B2B outcomes.

What You'll Do:

  • Own paid channels and the execution of projects owned by team members for our B2C strategy which drives significant impact for the business
  • Build campaigns from the ground up, including audience and keyword research, competitive analysis, and ad copy generation and experimentation
  • Partner closely with creative teams and agencies to develop high performing assets and continually test and iterate
  • Monitor campaign performance, perform deep dive analysis, and flag opportunities to grow or optimize performance across paid media tactics
  • Keep our campaigns up to date with the latest and greatest information from the site, from our internal partners, and industry trends/insights
  • Test and optimize automation settings, audiences, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance
  • Partner with Business Intelligence and Technology teams to regularly analyze sales-funnel data, prepare reports, and provide insights to measure the effectiveness of campaigns across the entire funnel
  • Partner with other members of the Growth Team to ensure campaigns are cost-effective, allocating resources effectively across campaigns and channels to maximize ROI
  • Perform in-platform and on-page audits to ensure program hygiene, including instrumentation fidelity and event monitoring

What You Need:

  • Bachelor's degree or higher in marketing, economics, computer science, mathematics, or a related discipline
  • 5+ years of experience in paid search, preferably ecommerce or performance/direct response (agency experience strongly preferred)
  • Understanding of Google paid search algorithm, ranking, and updates/changes in processes
  • Understanding of display-based ad platforms, especially Meta Ads
  • Experience with analytics platforms like Google Analytics or Adobe Analytics (direct experience with Heap and Looker Studio preferred)
  • Familiarity with paid media conversion tracking technology (e.g. Google Tag Manager, Meta Pixel/Conversion API, etc.)
  • The ability to analyze large datasets to gain insights and make confident recommendations
  • Strong mathematical, analytical, and communication skills (written and verbal)
  • A tenacious attitude for learning and taking on new challenges, and entrepreneurial / self-starting mentality
  • Demonstrable organizational skills, and ability to work independently with a backlog of projects and tasks
  • A desire to grow in your career, including the possibility of growing and managing a team
  • Flexibility for periodic travel

Benefits & Perks:

Landing aims to create a workplace that fosters both personal and professional growth. We offer a competitive benefits package we are proud to share with you!

  • Solid compensation package + stock options
  • Comprehensive benefits - Medical, Dental, Vision, Life and AD&D, Disability, Mental Health, Pet, Commuter, and FSA or HSA
  • We’ve got you covered with a 401(k) plan and access to ImmediatePay
  • Feel relaxed with super generous PTO policy
  • Opportunities for upward mobility - we want you to grow with us!
  • Explore and travel comfortably with 7 free nights in a Landing home per year
  • Employee perks for temporary or indefinite stays when you choose to live with Landing
Pay transparency: