Maveron Portfolio Companies You'll Love To Work For...

Director, Product Marketing



Marketing & Communications, Product, Sales & Business Development
Posted on Saturday, November 11, 2023

Who we are

HopSkipDrive’s mission is to create opportunity for all through mobility. Our innovative, supplemental school transportation solutions are used by over 400 school districts, charter schools, nonprofits, government agencies, as well as busy families to safely and reliably get kids where they need to go.

Student transportation is the largest mass transit system in the U.S. The way kids get to and from school has a direct impact on our kids, families, schools and communities. While school districts spend $28 billion annually on transportation, only 30% of kids get to school on a bus. The current system can no longer meet all the transportation needs of our districts, schools and families — and its shortcomings are causing inequities in educational access that are affecting the welfare of millions of kids each day.

HopSkipDrive is taking a different approach to arranging safe, reliable school transportation that meets needs that aren’t being addressed by the current system, helping to fill gaps and supplement the student transportation options available. We create personalized transportation solutions for the one to the many, and everything in between.

We’re a company with heart

Our partnerships with school districts, child welfare agencies and nonprofits ensure equitable educational access for the most vulnerable populations, including youth in foster care, children experiencing homelessness and students with disabilities.

We understand that the difference between struggle and success can sometimes be as simple as the ability to show up, which is why we’re on a mission to use innovative technology — coupled with operational expertise and new ways of thinking — to help kids reach their full potential by providing a safe, dependable way to get them where they are going.

We’re an awesome place to work

Our company culture has been well-recognized — HopSkipDrive has been named to Fast Company’s Most Innovative Companies list, as well as Best Places to Work lists from Built In LA, Comparably, Inc., and the Los Angeles Business Journal. Comparably also named us a Best Company for Professional Development, as well as to its Best CEO and Best CEOs for Women lists.

We’re growing rapidly

Founded by three moms as a solution to their own transportation challenges, we now operate across over 20 major markets and more than a dozen states across the country. We continue to expand at a rapid pace, making the Inc. 5000 list four times, as well as the Deloitte 500 Fast-Growing Technology list. HopSkipDrive has raised $100M in funding to date.

Who you are

You are looking for a challenging and rewarding experience. You are inspired by our vision and the opportunity to define a new category in an incredibly fast-growing market. You are excited to learn, grow and collaborate so we can achieve our mission of creating opportunity for all through mobility.

At HopSkipDrive, we know that challenges require different approaches, unique perspectives and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds.

You thrive in a fast-paced startup environment. You are honest and exhibit high integrity. You are proactive and excited to bring new ideas to the company. You solicit feedback and are open to criticism. You adjust quickly to changes in priorities and conditions and cope effectively with complexity and change. You have high attention to detail.

You are an excellent communicator who enjoys collaborating with others and mentoring other engineers. Above all, you want to build something that fundamentally changes the lives of families for the better.

Your role:

As Director of Product Marketing, you’ll be responsible for fully owning our product story. You will manage the pipeline of product and feature launches, identify how to market our offerings, and will be ultimately responsible for the GTM approach for our product in order to build awareness, understanding, and adoption among our key audiences of Clients, CareDrivers, Riders, and Caregivers. You’ll report to the VP, Communications & External Affairs and work closely with team members who oversee B2B marketing, content, communications, and brand.

What You'll Do:

  • You will manage launch timelines and pipeline, together with Product leadership, to maximize impact of product and feature launches.
  • You will oversee and lead the GTM strategy for new and existing products and in consideration of the customer lifecycle. This will include naming, audiences, channels, and key messaging, as well as identifying new and innovative ways to communicate about our offerings. While earned media will be led by Communications, you will own the GTM plan.
  • You’ll advise the Product team on its roadmap, advocating for our users.
  • You will build a data-driven approach to measuring the effectiveness of product marketing efforts and plans to iterate based on those findings.
  • You’ll work closely with Product; Legal; Communications; Sales; B2B Marketing, including Sales Enablement, and more to ensure a smooth process from product ideation to testing, pilots, to full-roll out.
  • You’ll manage the Product Marketing org, with two strong Product Marketing Managers in 2024.

What you’ll need:

An ideal candidate will have 6-8 years excellent and proven product marketing experience, specifically with B2B technology, and understand how product marketing fits into a larger marketing and communications function. In particular, you have led product marketing orgs to help scale the programs within their organizations. You have managed complex campaigns and understand the value of organization and clear communication. You’re creative and data-oriented, recognizing the immense value of creative thinking and measurable outcomes. You are a team player, eager to roll up your sleeves to get the job done, and can move quickly. You approach your work with drive, ownership, and empathy and do well in ambiguous situations where you can cut through the noise and make a clear and strategic recommendation. You also have strong writing and communication skills, the ability to work independently and with a team, and a passion for our mission to create opportunity for all through mobility.

Nice to Have:

Tableau, Figma, Iterable, Refiner, Segment, and Amplitude a plus

** This role will be fully remote from a state where we do business AZ, CA, CO, FL, IL, KS, MD, WI, OK, UT, TN, NC, SC, NV, NM, NJ, NY, OR, TX, VA, WA, MO, MI*

What you will get

We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer flexible vacation, medical, dental, vision and life insurance, 401(k), FSA, and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential. HopSkipDrive is committed to fair and equitable compensation practices. The salary range for this role is $155,000-175,000 a year. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by several factors such as a candidate’s relevant work experience, skill set, certifications, and specific work location. The total compensation package for this role also includes equity stock options.

Equal Opportunity Employer

HopSkipDrive is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected class. HopSkipDrive is also proud to operate as a drug-free workplace.