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GM of E-Comm Contractor

Everlane

Everlane

This job is no longer accepting applications

See open jobs at Everlane.
San Francisco, CA, USA
Posted on Tuesday, January 30, 2024

At Everlane, we want the right choice to be as easy as putting on a great T-shirt. That’s why we partner with ethical factories around the world. Work with high quality and more sustainably sourced materials. And share the true cost of every product we make. But there's a lot more work to be done, and we're excited to be growing a team of motivated humans that are up for the challenge.

We are currently seeking a seasoned and enthusiastic leader to provide short term cover for our e-commerce business. This position will lead the team to execute the 2024 e-Commerce strategy and should bring deep expertise across customer retention, paid media and website optimization.

Your Role:

The GM of E-commerce Contractor will cover and manage the day-to-day role and responsibilities for 16 weeks while our current GM is on leave. They will resume and oversee the implementation of a thoughtful lifecycle strategy -- achieving acquisition, retention, and P&L goals for Everlane’s digital business. Reporting to the Chief People and Growth Officer and as a member of the senior leadership team, this position is responsible for leadership, strategic direction, and performance of all digital channels. In addition to all the expected accountabilities for a leader of this scale, a priority will be placed on:

  • Driving revenue growth through ownership of Everlane’s digital P&L, which includes the digital marketing budget.
  • Manage the strategy and goals to measurably drive acquisition of new customers and expand the lifetime value of customers across all digital channels.
  • Drive revenue through the management of all levers available in the digital channel, including marketing, merchandising, and site analytics. Execute and optimize acquisition initiatives and campaigns that are on-brand and in line with our vision for the customer experience.
  • Concept, launch, and continually optimize programs and features (ranging from commerce to content, and more) to drive customer lifecycle goals.
  • Leverage data to make recommendations to the product and merchandising organization that will maximize revenue, customer satisfaction, and loyalty.
  • Understand and measure the Everlane customer lifecycle and advise or adjust growth strategies to improve retention and increase customer lifetime value.
  • Working with the digital product and technology organization, optimize the purchase path to create an exceptional customer journey.
  • Partner with our customer experience and warehouse teams to ensure a cohesive customer experience.
  • Continue to provide support with refining Everlane’s customer acquisition and retention strategy across all digital channels including search, social, affiliate, influencer, and email.
  • Serve as a digital leader to Everlane by clearly articulating and communicating goals, key decisions, and relevant learnings to company leadership and key stakeholders.
  • Manage and mentor a diverse and performance-driven digital team.

Everlane is a hybrid work environment and the ideal candidate will be located in the San Francisco Bay area and available to be in person Tuesdays and Thursdays weekly.

This is a temporary contractor position beginning Mid February for ~16 weeks.

The Fine Print:

At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary.

Everlane is deeply committed to respecting and protecting your data privacy. For information on our privacy practices, please review our Privacy Policy.

This job is no longer accepting applications

See open jobs at Everlane.