Maveron Portfolio Companies You'll Love To Work For...

Lifecycle Marketing Manager - Remote US

Crowd Cow

Crowd Cow

Marketing & Communications
Seattle, WA, USA
Posted on Thursday, July 11, 2024

About Crowd Cow

How many times in your career do you have the opportunity to help scale a high-growth startup and transform the food system? As the massive, $200 billion categories of meat and seafood move online, Crowd Cow is on the forefront, building the leading brand offering convenience, assortment, and transparency from farm to table.

Crowd Cow is a mission-driven, Series B funded startup founded in 2015 and featured in leading publications including the New York Times, the TODAY Show, Food & Wine, Forbes, the Guardian, and more.

Join us! Together, with other talented, motivated, and ambitious coworkers we will build a transformative, scalable, and enduring company that will make a positive impact on the food system.

The lifecycle program is a critical component of our marketing strategy as subscriptions and repeat orders drive a significant part of our growth plans Our team is looking for a lifecycle marketer to primarily focus on optimizing our recurring revenue across all our customer segments. Our program requires thoughtful partnership with our merchandising and supply teams to provide the optimal personalized experience for our customers. You’ll be coming up with A/B tests, and working with a cross functional team to bring personalized and automated strategies to market. You’ll be rigorously measuring your impact while focusing on driving lead conversion and retention.

What You’ll Be Doing

  • Own executing, testing, creative and messaging plan of the Email and SMS initiatives (both Marketing Campaigns and Triggered Flows) to optimize revenue from Crowd Cow’s core customer segments.
  • Project manage new email initiatives to completion, measure and communicate results and next steps and integrate winning initiatives into the core program.
  • Function as a key stakeholder in promotional and seasonal campaign planning
  • Own email personalization and automation roadmap for lifecycle marketing overall.
  • Drive new customer and membership lead conversion within triggered emails and SMS.

What You’ve Done

  • You have developed a lifecycle marketing strategy (including email, SMS) that grew active users and LTV at a direct to consumer company
  • You’ve contributed directly to a data-driven, growth marketing team at an early to mid-stage startup.
  • You can accurately measure your impact on engagement, revenue, activation and retention in previous roles.
  • You have tested/launched creative email and SMS campaigns highly focused on personalization to drive engagement and revenue
  • You’ve owned lifecycle testing roadmaps across email and SMS programs to systemically optimize for engagement and retention.
  • You’ve helped drive automation within a lifecycle marketing team to drive efficiency and scale.
  • You geek out over the awesome emails and text messages you receive from direct to consumer brands.
  • You’ve implemented and scaled a successful referral program to drive meaningful growth (5-10% of total new customers)
  • You’ve operated in a fast paced environment and steadily taken on more responsibility
  • You’re driving the customer experience for us, but you have already developed great intuition based on prior experience

Basic Requirements

  • Strong writer - you write marketing gold
  • Customer-obsessed - you are relentlessly curious about the customer journey
  • Strong spreadsheet and written skills
  • Strong analytical skills with AB testing competency
  • Proven background managing email, SMS and/or lifecycle marketing
  • You can build a solid business case and clearly articulate your assumptions
  • Make decisions based on the customer experience while driving growth in KPIs
  • Highly creative thinker and problem solver

Crowd Cow Offers a generous medical benefits and PTO package to all full time employees.

This position will be remote "home based" in the United States, with primarily Pacific Standard Time hours.

Candidates must be eligible to legally work in the United States and visa sponsorship is not provided.