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Brand Design Lead

Course Hero

Course Hero

Redwood City, CA, USA · Vancouver, BC, Canada · Toronto, ON, Canada
Posted on Monday, December 11, 2023

We are looking for a seasoned brand and visual designer to help build and evolve the Course Hero brand. This role sits within our Brand Creative team, a small but mighty multi-disciplinary team of designers and writers, responsible for crafting Course Hero’s look and feel. With a focus on creativity and quality, this team helps ensure all brand, marketing, and product touch points reinforce Course Hero’s brand promise.

As the Brand Design Lead, you’ll design for all channels and touch points, including our product, social, email, video, and events. This is a highly collaborative role, working closely with the Director of Brand Design, writers, product teams and marketers to craft new and compelling ways to share Course Hero with millions of students. You’ll operate at both a strategic and hands-on level, bringing a well-trained design eye to refine the craft, consistency, and quality of Course Hero’s brand. The ideal candidate is a proactive problem solver, has a passion for crafting meaningful stories, and is excited by the challenge of helping students learn faster, better, and more affordably.

Here are some ways you’ll make an impact:

  • Understand the business and deliver world-class creative brand experiences in a fast-paced environment
  • Guide, evolve, and maintain a growing brand design system that supports product and marketing
  • Extend the reach of brand design by thinking at a systems level and creating solutions that scale
  • Craft stories to explain product benefits in simple yet memorable ways
  • Collaborate with marketing, product design, and growth teams to concept and execute campaigns, product features, and communications that support a seamless study experience
  • Articulate how design decisions impact the company's overall goals and objectives
  • Enhance our in-house skill set by managing or guiding the work of outside agencies or freelancers

Are you our Brand Design Lead?

  • 8+ years of experience with a high-caliber portfolio of relevant work
  • Expertise in color, typography, layout, and composition
  • Ambitious creative thinking, you have storytelling and visual design skills to create impactful brand and marketing experiences
  • Builds creative that achieves marketing and business objectives - you consider metrics, performance & overall business strategy in all of your work
  • Effectively presents work & communicate ideas to a variety of audiences and stakeholders
  • Ability to lead all aspects of a project, from high-level concepting to production of final assets
  • Highly organized, you create order out of ambiguity, creating structure that makes it easy for others to participate and build off of your work
  • Builds strong relationships with team members and cross functional partners
  • Experience art directing and guiding the work of freelancers, illustrators and motion graphics designers
  • Leads an iterative design process and is open to feedback

Bonus Points

  • Growth marketing experience
  • Motion graphics experience
  • Familiarity with product design and/or design systems
  • BFA/MFA in graphic design, new media, communications design or related discipline

Benefits & Perks!

  • Competitive salary, annual bonus, and RSUs
  • Medical coverage, including full dental and vision
  • Life and disability benefits
  • 401(k) program (US) / retirement savings plan (Canada) with company match
  • One month paid sabbatical after 5 years at the company
  • Education reimbursement
  • Professional development workshops & industry conferences
  • Paid parental leave
  • Flexible work schedule
  • Social responsibility program (volunteer time off and donation matching)
  • Annual wellness stipend
  • Monthly tech stipend
  • Annual family planning stipend
  • Monthly snack boxes delivered to your door
  • Cell phone allowance

For positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records. Other locations: IL, MA, NJ.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!

We are a virtual-first company and have employees dispersed throughout the United States and Canada. We have a market-based pay structure that varies by location. The base pay for this position is dependent on multiple factors, including candidate experience and expertise, and may vary from the amounts listed below. You may also be eligible to participate in our bonus program and may be offered an equity award, benefits, and other types of compensation.

This role is eligible for hire in the San Francisco Bay Area (US), Vancouver (Canada), and Toronto (Canada).

In accordance with California law, the base salary for this role if filled within California is $168,000 - $228,000.



Equal ​Employment Opportunity Statement ​(EEO)

We are an equal opportunity employer and value diversity and ​inclusion within our company. ​We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender ​identity, gender expression, sexual orientation, age, marital status, ​veteran status, or ​ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.

About Course Hero:

Course Hero is on a mission to help students graduate, confident and prepared. The online learning platform offers over 60 million course-specific study resources created by and for students and educators, as well as 24/7 tutor help. More than 65,000 verified college educators use Course Hero to collaborate with other faculty and share resources to hone new strategies for instruction. Everyday, students, educators and tutors help more than 20 million students make every study hour count.

Join us on our mission!