What We're About

The Role

What You'll Own

• Campaign Strategy & Execution: Design and run integrated marketing campaigns across digital and physical channels (guerrilla marketing, partnerships, events, digital ads, direct outreach, creative stunts—whatever works)
• Demo Pipeline Generation: Your north star metric is qualified demo requests. Everything you do should ladder up to getting decision-makers to experience the product
• Channel Management: Own our social media presence, content strategy, and emerging channel experiments (you'll be hands-on keyboard for much of this)
• Growth Experimentation: Run rapid tests across channels and tactics, document learnings, double down on what works
• Data & Iteration: Track campaign performance rigorously, build feedback loops that inform next iterations within days (not quarters)

What We're Looking For

Must-Haves

• 4-7 years of marketing experience, ideally with physical products (consumer or B2B)
• Portfolio of creative campaigns that you conceived and executed—we want to see examples of campaigns that were surprising, scrappy, or went viral
• Bias toward action: You've shipped campaigns in weeks, not months. You have war stories about rapid iteration cycles
• Strategic rigor meets creative chaos: You can brainstorm 20 wild ideas in an hour, then systematically test the most promising 3 with clear success metrics
• Data orientation: You instrument everything, you review dashboards regularly, and you kill underperforming campaigns quickly
• Physical + digital fluency: You understand how to drive online traffic to offline experiences and vice versa
• Startup velocity: You thrive in environments where the plan changes, resources are constrained, and scrappiness wins

Strongly Preferred

• Experience marketing physical products that require demos or trials
• Examples of campaigns that achieved outsized results on limited budgets
• B2B marketing experience (our customers are offices, hospitality, co-working spaces)
• Comfort being hands-on with execution (running social accounts, designing simple graphics, writing copy)

Not a Fit If You

• Need long iteration cycles or quarter-long testing windows to feel confident
• Focus primarily on community building or brand affinity without clear conversion metrics
• Prefer to strategize and delegate rather than roll up sleeves
• Think "viral" is luck rather than the result of creative insight + strategic distribution

Day-to-Day Reality

• Week 1: You might design a guerrilla campaign targeting downtown offices, draft 2 weeks of social content, and set up tracking for a new landing page
• Week 4: You're analyzing which channels drove the most demo requests, spinning down what flopped, and pitching 3 new experiments to the CEO
• Month 3: You've found 2-3 repeatable playbooks for demo generation and are scaling them while testing wilder swings in parallel
• You'll work directly with the CEO initially. You won't have a team right away, but as you find what works, we'll hire support around your successful playbooks.

What Success Looks Like

• 30 days: You've shipped your first 3 campaign experiments and have clear data on performance
• 60 days: You've identified 1-2 repeatable channels driving qualified demo requests
• 90 days: Demo pipeline has measurably accelerated, and you have a clear roadmap of what to scale vs. test next
• 6 months: You're a key driver of our sales targets and have potentially built a small team around proven tactics

Compensation & Logistics

Compensation