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Senior Manager - Marketing Workflow and Tools



Marketing & Communications
Columbus, OH, USA
Posted on Tuesday, October 24, 2023

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Job Summary

The Senior Manager, Marketing Workflow and Tools will have primary responsibility for all marketing platforms and provide leadership and support to the rest of the team to ensure clarity regarding the overarching product vision and roadmap. This role participates in broader business directives to identify where the team’s expertise can be leveraged, and solutions provided to support an expanding and evolving organization. This is a leadership role responsible for the strategic direction, planning, delivery, performance, and continuous improvement of new and existing marketing workflows and tools, and will create optimal experiences for end users. Additionally, this role will drive the implementation of existing system enhancements, as well as the integration and implementation of new workflow platforms, to capitalize on business opportunities and enable rapid growth.

Job Description

Essential Job Functions

Strategy and Roadmap - Lead the product strategy and own the creation and definition of the long-term vision and strategy for the product(s). Monitor marketplace trends and identify new systemic support opportunities to enhance the product roadmap. Collaborate with stakeholders to configure, implement, and integrate platforms, ensuring they meet the needs of the end-user base. Utilize data and facts to support decision-making for senior leaders. Identify capability gaps and drive the development of products that deliver tangible business value. Analyze current and future workflow trends, technology advancements, and client needs to align with business strategy and guide product development. Identify key end user needs, usage patterns, and attitudes to refine the end user experience. Demonstrate strategic thinking and a holistic mindset that balances business priorities and end user expectations. Develop and articulate well-thought-out business cases. Effectively operate in both tactical and strategic modes.

Product Definition and Delivery -
Lead the creation and execution of product plans, including new feature development and adoption programs from cross-functional engagements and team pre-discovery conclusions. Define business requirements, customer experience priorities, and collaborate with other product owners to build user experiences. Provide leadership and direction in enhancing operational efficiency, quality, and timeliness. Develop and review detailed business requirements to have a holistic understanding of product specifications and architecture ensuring it fits within the defined product strategy. Ensure compliance with Standard Operating Procedures (SOP) and documented controls. Drive the team toward delivery of the end user experience and effectively meet business priorities and demands. Oversee and report on end-to-end product delivery.

Product Performance and Continuous Improvement - Apply deep workflow and executional knowledge to influence, provide recommendations, and inform best practices that optimize process while mitigating risk. Serve as the primary decision-maker for marketing tool and workflow process improvements. Demonstrate sound decision-making based on defined success metrics of the features and products put into market. Review and share out ongoing analysis and reporting of product performance, KPIs, as well as planning and forecasting. Problem solve operational and technical issues and work to ensure process improvements, and consider improving or maintaining a strong control environment. Drive improvements in the product features and delivers excellent end-user experience through robust enhancement processes. Successfully manage multiple, complex initiatives under tight deadlines.

Active Leadership - Develop team charter and establish scoping methodology for evaluating the work that makes up the roadmap. Collaborate with product managers to develop strategies based on user experience scenarios for various product offerings. Serve as the primary point of contact for internal and external business partners ensuring successful operations of the workflow platforms. Provide regular transparency to business and senior leadership on project/enhancement status and product development risks, issues, or concerns. Conduct competitive analysis and drive adoption and usage of the product suite. Demonstrate exceptional strategic thinking, analytical skills, and problem-solving abilities. Communicate the product vision effectively to the team and business stakeholders. Manage daily operations of the team including workload management, project prioritization, and personal development of direct and indirect reports. Provide continuous feedback and complete formal performance evaluations as directed by the organization. Value associate recognition and celebrate the accomplishments of the individual and team.

Reports To:

Director/Senior Director, Marketing Enablement and Quality

Direct Reports:


Working Conditions/ Physical Requirements:

  • Normal office environment.
  • Some travel may be required.

Minimum Qualifications:

  • Bachelor’s degree in business, marketing, management, finance or information technology or equivalent work experience
  • 10+ years of experience in product management, business analysis, information technology, etc.
  • 5+ years of experience leading a team of people in a professional work environment.

Preferred Qualifications:

  • Master’s degree in business, marketing, management, finance or information technology.
  • Experience leading a team in product management, business analysis, information technology, etc.
  • Experience in financial management.
  • Understanding of Agile development methodologies, end-to-end product delivery, foundation of product management/marketing management at various levels, and lean startup methodology - design experiments by building MVPs to find product-market fit

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

Typical Starting Range:

$130,800.00 - $237,100.00

Full Salary Range for position:

California: $150,400.00 - $296,400.00

Colorado: $130,800.00 - $249,000.00

New York: $143,800.00 - $296,400.00

Washington: $137,400.00 - $272,600.00

The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.

Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period). Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financial’s 401(k) plan.

All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates receive 80 hours of Paid Sick and Safety Time per calendar year at the beginning of each year and is prorated in the associate’s first year of employment.

Hired associates will be able to elect to purchase company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance.

Click here for more Benefits information.

About Bread Financial

At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be a part of our award-winning culture. We’ve been consistently recognized as a best place to work in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.

Bread Financial is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive product suite, including private label and co-brand credit cards, installment lending, and buy now, pay later (BNPL). Bread Financial also offers direct-to-consumer solutions that give customers more access, choice and freedom through its branded Bread Cashback American Express® Credit Card and Bread Savings products.

Headquartered in Columbus, Ohio, Bread Financial is powered by its 7,500+ global associates and is committed to sustainable business practices.

  • Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).
  • The Company is an Equal Opportunity Employer.
  • Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.
  • The Company participates in E-Verify.
  • The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply.

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