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Sr. Manager, Brand Marketing



Marketing & Communications
San Francisco, CA, USA · Portland, OR, USA
Posted on Wednesday, June 26, 2024

San Francisco, CA or Portland, OR | Marketing Team | Reports to the Sr. Director of Marketing

Who is Allbirds?

At Allbirds, we’re on a mission to prove that comfort, good design and sustainability don’t have to be mutually exclusive. We are dedicated to making the most sustainable footwear we can using premium natural materials, designed for life’s everyday adventures. Our commitment to making better shoes in a better way is fueled by a belief that the shoe industry needs to focus less on flash and more on thoughtfulness. With funding from the leading venture capitalists in consumer products, and the founding CEOs of some of the greatest e-commerce businesses in recent history, our desire to shake up the footwear industry is off to a great start. In fact, TIME already called our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come.

Where do we need your help?

We have all the makings of a world-class brand – beautifully designed products that exceed customer expectations, a genuine origin story, passionate founders, product innovation rooted in the use of natural materials, and a loyal group of evangelists who believe in our mission.

Now we’re looking for an experienced Sr. Manager, Global Marketing to lead the development and delivery of highly engaging, innovative marketing programs that support our business objectives and ultimately build our brand equity.

What does the job entail?

  • Lead the strategy and oversee the execution of breakthrough integrated marketing programs that build brand awareness, affinity and product adoption globally.
  • Ownership of seasonal storytelling, establishing the overarching narrative for hero, core and limited product launches that align with a sharp concept and creative approach.
  • Craft insights-driven creative briefs that inspire the internal creative studio and functional partners to deliver results-oriented, brand-differentiating work with clear reasons to buy.
  • Build and maintain close collaboration with internal and external creative partners to develop advertising, activations and content that’s on brand and industry-leading.
  • Communicate clear and measurable sales goals that allow you to quantify the impact of work on the business, sharing quantitative and qualitative insights and learnings.
  • Collaborate with Retail, Site, Social, Influencer, PR, CRM and Performance Marketing to develop omni-channel plans with a consistent customer journey through the funnel.
  • Develop a deep knowledge of our target audience and routinely understand the effectiveness of our marketing programs, promoting a test and learn mindset.
  • Routinely share marketing strategies and plans, program results and learnings, and relevant industry (consumer & competitor) trends with the broader organization.
  • Effectively manage production and media investment budgets in close partnership with the Marketing Ops, Performance Marketing and Finance.

What are we looking for?

  • 8+ years of brand management experience in the fashion, footwear or culture space.
  • Highly strategic, creatively minded and results oriented marketer with a proven track record in campaign development and brand storytelling.
  • Practical experience running a wide variety of marketing programs that have successfully scaled across channels; from seasonal shoots to brand campaigns.
  • Strong ability to translate product insights, cultural trends and merchandising details into unique narratives and super sharp briefs that inspire creatives.
  • Exceptional leadership and collaboration skills, and ability to build strong partnerships with cross-functional and agency partners that facilitate team success.
  • Ability to extract insights from multiple data sources, and make informed decisions that balance the art and science required to build a lasting brand.
  • Excellent communication and presentation skills.
  • Highly self-motivated, team player that thrives in a fast-paced, dynamic environment.
  • Relentlessly curious and knowledgeable about the consumer and their world.
  • Possess a growth mindset and will foster a test-and-learn approach.

What do we offer?

In Office: The pay range for this role is: $142k - $155k and must be performed in either our San Francisco, CA or Portland, OR offices. We have a hybrid work culture where we are In Office Tues-Thurs and remote Mon and Fri.

Allbirds routinely evaluates pay rates, and the ranges are subject to change based on market rates and other considerations. We factor in a number of components when determining starting pay, including the job and level you are hired into, location, skillset, experience and peer compensation.

Benefits Overview:

When you join our flock at Allbirds, we offer competitive pay as well as bonus and equity for eligible roles, healthcare, retirement savings, and other great benefits for the whole being. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, please see the detailed list below.

  • Health benefits include Medical, Dental, and Vision plans for employees and eligibile dependents.
    • Medical plan options include: PPO, HDHP (100% premium paid for employees, employees only pay premium for dependents), and HMO (in California)
    • 100% Company paid OneMedical memberships available for members of certain medical plans.
    • Company HSA contribution for enrolled HSA members.
  • Financial benefits include: company equity for eligible roles, 401(k) with employer matching contribution (with immediate vesting and pre and post-tax options), Employee Stock Purchase Plan, company-paid life insurance for full time roles, short-term and long-term disability, pre-tax savings programs for eligible healthcare, childcare and commuter expenses for both full and part-time roles, medical travel expense reimbursement program for full and part-time roles.
  • Unlimited PTO for full-time corporate roles, sick and vacation time for other roles, plus parental leave (with a new parent bonus for full-time employees), volunteering, medical & family care leave, bereavement, jury duty, and voting.
  • Support benefits through Modern Health (free mental health benefit with coaching and therapy sessions), Employee Assistance Program and more.
  • Other Perks include: the company discount (50%) on most Allbirds products, discount mall through LifeBalance, reimbursement on eligible wellness expenses (full-time employees) and cellphone and more for certain eligible roles.


Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.